Logo and business card package for All The King's Horses, a full-service training barn in Calistoga, CA. All The King's Horses is extremely versatile, specializing in classical dressage, but extending beyond the arena into the worlds of show jumping, trail riding, and horsemanship. The goal was to create a logo that is approachable to children and adults alike, and identifies the business within the horse world. It was also important to have a bold graphic that is legible in many scales for signage, banners, clothing, letterhead and business cards.


Trainer's business card


Assistant's variation




Road signage