Student-based work, the branding concept and brochure design for a boutique bicycle shop located in Marin County. Cyclical Cycling Co. is a top-notch equipment retailer, and a key player in the Bay Area’s cycling community who provides an individualized support network for the avid cyclist and rookie-touring cyclist alike. The logo and collateral were designed to have universal-appeal to all ages and experience-levels, as well as take into consideration the sustainable, local, and community-based nature of the business. 


die-cut brochure


die-cut brochure interior, unfolded


initial sketches and notes


initial sketches and notes


initial logo sketches