KOSHKA MOVEMENT

Logo design for Koshka Movement, a cross-disciplinary yoga studio that incorporates both CrossFit and Thai massage. The founder desired a combination mark to emote both strength and playfulness. The version that was ultimately chosen incorporates a snow-leopard as its graphic element, which is the founder’s mascot and the namesake of the business (koshka meaning female cat, in Russian). Like the business itself, the design is unique within the yoga context.

 

 

alternate logo proposed to client

 

alternate logo proposed to client