Collateral for PlayHard GiveBack, a social profit business that empowers athletes to reach their goals while cultivating a sense of gratitude. Using their unique online platform, PHGB helps athletes sell innovative products whose proceeds fund their careers and support a social cause of their choice.
Brought on to the team as the in-house graphic designer in spring of 2014, my single largest project was the package design for PHGB's line of nutritious products . In addition to packaging and labels, I designed everything from business cards, annual reports, and advertisements, to infographics, stickers and flags.
The PHGB environment is collaborative and cross disciplinary, thus a design project often involved business and marketing strategy as well as working together to develop illustrations, reworking previously existing designs, generation of content and copy, layout and photograph manipulation.
I even got to cook! See the blog page for my Wednesday night Caesar salad recipe...
PAGES FROM THE 2014 ANNUAL REPORT
ATHLETE COLLATERAL: POSTCARD FRONTS
ATHLETE COLLATERAL: SHIPMENT INSERTS